What side of the bus do I want my advertisements to go on?
This is a question we commonly receive in the beginning stages of our transit advertising consultation and it depends on what your goals are.
Side Displays: Placing your ads on the Driver or Passenger side of the bus will reach commuters on every major artery as well as consumers who are using the sidewalks. Your ads will travel through suburbs, downtown areas, and around college campuses throughout the day. Passenger side ads also reach those riding on the bus since they are right in front of the commuter as they wait to board. This advertising option delivers the most impressions because ads are visible to oncoming traffic, and commuters as they pass by intersections.
Rear Displays: These displays don’t provide quite the same reach as side displays, but when commuters get stuck behind a bus, they have nothing better to do than read the advertisement. The time spent behind buses is much greater than the 4-6 seconds a traditional Out-of-Home advertisement receives, enabling the advertiser to create a little longer message.
The best part about transit advertising, is that your ads will reach the majority of the marketplace during your campaign, regardless of which side of the bus you advertise on.