Des Moines, IA
The out-of-home media experts at Adsposure look forward to developing a transit advertising strategy that will get your brand message noticed and create top-of-mind awareness and generate spontaneous recall in the Des Moines marketplace. Big, bold bus advertising surrounds and engages consumers, in all demographics, during the 70% of the day they spend out of their homes, which means our media reaches people at the right time, the right place, and while they’re in purchase decision mode.
Transit Advertising Differentiators
- It can’t be blocked or skipped and is viewed by humans, not bots
- Millions of impressions are made in just a few months
- Your large, impactful ads are rolling around town 18 hours a day
- Every demographic can be reached
- It’s one of the lowest costs per impression in media
According to findings from a study by Zenith, out-of-home media reach at least half of the relevant consumer audience in most markets, placing it among TV and radio as the true mass medium. However, transit advertising has a much lower cost per impression making it a better value for your marketing dollar. You can cover the Des Moines market with bus ads that roll all around town and bus shelter ads placed at targeted locations around the city.
A Vibrant City and Special Events Mean Even More Bang for Your Buck
Des Moines hosted nearly 14 million visitors in 2016. That combined with the city’s year-round activities and public events that draw large crowds, means your brand message gains even more mass exposure. Just a few of those events include:
- Wrestling and basketball tournaments
- Des Moines Arts Festival
- Downtown Farmers Market
- Yankee Doodle Pops
- Iowa State Fair
- 80/35 Music Festival
- World Food & Music Festival
We’ve been designing and implementing out-of-home media for businesses in a wide variety of industries since 2006. Contact us and our Des Moines based account team will develop an effective strategy for massive brand visibility and recall.
For information on out-of-home advertising in our other markets: