Benefits of Out-of-Home Advertising and Transit Media
In this age of ever-increasing fragmentation, out-of-home (OOH) advertising is more powerful than ever. OOH transit advertising reaches consumers regardless of their preference for consuming media. We spend 70% of our day away from home so there isn’t another advertising format that is more present in our lives. Transit advertising is visible and constantly interacting with consumers where they live, work and play.
Out-of-home advertising when combined with other advertising in a cohesive media plan, is proven to extend reach, strengthen a campaign, and drive consumers to engage with brands in-store and online.
Connects with Consumers
Transit advertising moves around the city 24/7, 365 days a year interacting with young, urban, affluent and mobile consumers, as well those who act because of seeing an ad.
Influences Purchasing Decisions
Big, bold, creative visuals delivered to consumers in the right place, at the right time and when they are in a buying mode.
Studies show purchasing decisions are most often made outside the home. Transit media gives consumers product and brand suggestions close to the point of sale. By interacting with people on the move, messages appeal to consumers who are in an active mindset.
When combined with other media, larger than life transit ads are seen by a much bigger audience. OOH ads result in consumers searching their mobile devices for more information, as well as passing along the message to others through social media and word-of-mouth.
Since 2006, Adsposure has successfully engaged leading advertisers across a wide range of industries in the power of transit advertising. We have transformed empty spaces and nondescript buses, bus benches, bus shelters, and rail stations into powerful advertising messages that pack a significant punch. We know how to get your company the most exposure for your advertising budget through transit media.
For more information on transit advertising in Cincinnati, Des Moines, Lexington, Nashville and Kansas City, please click on a market link below.