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Reaching Passive Job Seekers
Nov21

Reaching Passive Job Seekers

There are countless websites today dedicated to recruiters, hiring managers and job seekers. Sites like Career Builder, indeed, The Ladders, LinkedIn, Glassdoor and Monster just to name a few, but with so many sites and high volumes of job postings, are your recruiting ads reaching the right candidates?    Will posting on job search sites reach well qualified people who are only passively considering a career change? What...

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80% of Consumers Pick a Brand They’re Familiar With. Is Your Business Generating Spontaneous Recall?
Aug21

80% of Consumers Pick a Brand They’re Familiar With. Is Your Business Generating Spontaneous Recall?

Creating top-of-mind brand awareness means having your brand name constantly reinforced in the marketplace. Your goal is to create Spontaneous Recall. 80% of consumers pick a brand they are already familiar with when the need arises.   So how do you create Spontaneous Recall for your business? Maybe you’ve tried traditional media like TV or radio. Or, maybe sent direct mail, and now you’ve hopped on the digital trend in your...

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Transit Advertising Creates Spontaneous Recall!
Jul18

Transit Advertising Creates Spontaneous Recall!

When you’re competing for share in the marketplace you need your brand to have what we at Adsposure call Spontaneous Recall. Spontaneous recall is creating enough awareness and familiarity with your brand to ensure your business is top-of-mind when a consumer needs the products and/or services you offer. We’ll be talking a lot more about spontaneous recall in future articles.   Did you know when a need arises, 80% of consumers...

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Transit Advertising, the Perfect Medium to Deliver Your Brand’s “Visual Hammer”
Jul11

Transit Advertising, the Perfect Medium to Deliver Your Brand’s “Visual Hammer”

You’re probably wondering what a Visual Hammer is. Well, the idea of a visual hammer is a visual that reinforces a positioning concept. Al Ries introduced us to the concept in a 2008 Ad Age article, and Laura Ries went in-depth on the topic in her 2015 book Visual Hammer.   When your business creates a positioning concept, the objective is to put a word or verbal idea into the mind of the consumer. But, a verbal concept doesn’t...

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What Should I Consider When Designing my Company’s Transit Ad?
Jun22

What Should I Consider When Designing my Company’s Transit Ad?

Transit advertising design creates a visual story for your audience. A creatively done bus ad not only catches attention, but will boost your brand awareness. Designing bus ads can be challenging, but with these tips you will capture consumers’ attention and see your company’s sales rise.   Create a visual keeping in mind that your bus ad will be on the move so keep it clean and eye-catching yet easy to understand. Your logo or...

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Adsposure Enters Kansas City
Sep04

Adsposure Enters Kansas City

A city so great it takes two states! When you hear Kansas City, you think…barbeque, jazz music and fountains – The City of Fountains or Paris of the Plains. There are more BBQ restaurants per capita in KC than any other U.S. city, and over 200 fountains – only Rome has more, and of course, jazz was born in KC in the 1920s and continues to flourish today. But did you know Kansas City has more boulevards than Paris, or that the Happy...

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