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Become a Part of the Fabric of Downtown Des Moines
Apr18

Become a Part of the Fabric of Downtown Des Moines

The D-Line Shuttle reaches the more than 80,000 people who come to work in downtown Des Moines, as well as the more than 10,000 residents who call downtown Des Moines home. If you’d like to advertise in downtown Des Moines, becoming the Naming Rights Sponsor of the D-Line Downtown Shuttle has a lot of benefits. Maintaining relevance and visibility in a competitive marketplace Creating brand preference with daily reminders to consumers...

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Out-of-Home Drives Online Activity
Mar21

Out-of-Home Drives Online Activity

Facebook, Instagram, Twitter, LinkedIn, and Pinterest are some of the popular social media sites people are constantly active on, and always buzzing about. The challenge for most businesses is driving traffic to their social media sites, and even harder is getting people to become a part of their online community and spread the word through ‘likes’, ‘posts’ and ‘shares’.   Did you know adding out-of-home (OOH) transit media into...

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Marketing to the Elderly & Disabled Community
Mar14

Marketing to the Elderly & Disabled Community

If you’re looking for a way to get your marketing message in front of elderly consumers as well as consumers with disabilities, consider out-of-home transit media, and more specifically, paratransit advertising. In most markets, paratransit shuttles and vans have the same expansive route coverage as the transit bus system does, but there’s an added benefit because paratransit provides door-to-door service. These vehicles travel in and...

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An Uncluttered Holiday Wish
Dec21

An Uncluttered Holiday Wish

This holiday season my wish, besides good health, wealth, and happiness for all marketers who are chasing the perfect keywords and click through rates is to stop over-thinking it! Let me explain.   “Cutting through the Clutter” of media fragmentation and trying to standout in a world that is all about the next consumer technology, like making everything on demand is why we are in the Out-of-Home space. Insert...

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Reaching Passive Job Seekers
Nov21

Reaching Passive Job Seekers

There are countless websites today dedicated to recruiters, hiring managers and job seekers. Sites like Career Builder, indeed, The Ladders, LinkedIn, Glassdoor and Monster just to name a few, but with so many sites and high volumes of job postings, are your recruiting ads reaching the right candidates?    Will posting on job search sites reach well qualified people who are only passively considering a career change? What...

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80% of Consumers Pick a Brand They’re Familiar With. Is Your Business Generating Spontaneous Recall?
Aug21

80% of Consumers Pick a Brand They’re Familiar With. Is Your Business Generating Spontaneous Recall?

Creating top-of-mind brand awareness means having your brand name constantly reinforced in the marketplace. Your goal is to create Spontaneous Recall. 80% of consumers pick a brand they are already familiar with when the need arises.   So how do you create Spontaneous Recall for your business? Maybe you’ve tried traditional media like TV or radio. Or, maybe sent direct mail, and now you’ve hopped on the digital trend in your...

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