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The most captive audience in the U.S. isn’t sitt ing on a sofa watching Stranger Things & #8212; it’s in transit. According to the O AAA’s 2015 data, Americans spend more than 70 pe rcent of their waking hours outside their homes. 160; As the MediaKix/comScore, 2016 Study on Media Consumption; U.S. Census shows, they also spend n early an hour each day [&hellip
A regular OAAA Outlook feature, Tech Talks highlig ht insights collected from members of the OAAA Inn ovations Committee. The committee members answer q uestions related to OOH data, technology, and inno vation. If you have a future question for the comm ittee, send your submission to sfrei ;email@example.com. People in our industry often cite the film Minority Repo rt as a [&hellip
It is no secret that digital out of home (DOOH) ad vertising is quickly becoming one of the fastest g rowing, technically advanced, and most interactive advertising formats out there right now. When it is done correctly and thoughtfully, the public acc epts digital DOOH more so than other media formats due to the positive changes and advancements [ 38;hellip