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Over the past several years, there has been a floo d of new technologies transforming the out of home (OOH) industry, resulting in major shifts to near ly every aspect of the business. The transformatio n began a few years ago with the development of hi gh-quality, high-definition digital display techno logy. The integration of information used to draw insights [&hellip
A regular OAAA Outlook feature article will highli ght insights collected from members of the OAAA In novations Committee. The committee members will an swer questions related to OOH data, technology, an d innovation. If you have a future question for th e committee, send your submission to sfre ;email@example.com. How do you see augmented reality and virtual reality impacti ng OOH [&hellip
Based on the novel Do Androids Dream of Electric S heep? by Philip K. Dick, the original Blade Runner film was released in 1982. This existential neo-n oir film was set in dystopian Los Angeles in the y ear 2019. It would be remembered as genre-defining science fiction, particularly for its striking vi suals. The most iconic imagery from [&hellip