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A city so great it takes two states! When you hear Kansas City, you...
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While slow to transition into the convergent world of digital and mobile, out of home (OOH) is final ly catching up. Digital expansion in OOH is at an all-time high. In fact, Google estimates that more than 50 percent of all mobile searches have local intent, with 17 percent of search happening while consumers are on [&hellip
No, this headline is not about placing billboards in space – although that was once proposed b y Richard Branson who thought he could use powerfu l lasers to project a Virgin logo onto the lunar s urface that would be visible from Earth. I hope he doesn’t give up on that idea. Rather, this is a bout how [&hellip
Byte, Kilobyte, Megabyte, Gigabyte, Terabyte, Petabyte, Exabyte, Zettabyte, Yottabyte, Bronto byte, Geopbyte. (Yup… Brontobyte…Sounds like something from the Flintstones, but ok, sure…) We’ve all heard about Big Data, it’s everywher e in the news. But what does this all mean for Out of Home? Let’s start with establishing a sense of scale. So, how much data are we producing? Ac cording to a study by [&hellip