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Last year marked the 50th anniversary of CES, the largest global gathering of technology and innovat ion, with over 4,000 exhibitors spanning across 2. 6 million square feet of exhibition space. Over 18 0,000 industry professionals attended in 2017, 58, 000 from outside the US, making it truly a record- breaking event. In simpler terms, CES is unlike an y other [&hellip
Projections for out of home (OOH) in 2018 are alre ady coming out favorably. According to recent Magn a Global projections, OOH is expected to see an in creased advertising revenue of 3% in 2018, while M yersBizNet projects a 5.5% increase. What’s rema rkable about both of these projections is that onl y two offline media are expected to increase [ 8;hellip
OAAA regularly features Thought Leadership Q&A from its committee members. This month, OAAA spot lights the Creative Committee, asking members, “ What was your favorite OOH campaign in 2017?” 60; Eddy Herty, National Creative Director, OUTFRO NT Media The 2018 College Football Playoff N ational Championship I’m In campaign was my favo rite last year. Launched in January 2017, the camp aign [&hellip